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Case Study · Patent & Trademark

Tracing counterfeit product to its source

A brand owner discovered counterfeit goods bearing its trademark in the market. We traced the infringement from the retail shelf back through distribution to the point of manufacture.

The brief

Counterfeits eroding brand and revenue.

Convincing counterfeit product was reaching customers and undercutting the genuine article. Counsel needed the manufacturing and distribution chain identified and evidenced before pursuing enforcement.

Our approach

Follow the product to the source.

Using undercover purchases and supply-chain investigation, we identified the counterfeit product and mapped the route from manufacture to point of sale.

  • Product identification

    Verified counterfeits against the genuine trademarked article.

  • Undercover purchases

    Controlled buys establishing the chain of supply.

  • Distribution mapping

    Traced the route from manufacturing to market.

The outcome

Enforcement built on evidence.

Source
Manufacturing point identified
Chain
Distribution route mapped
Actionable
Evidence for legal enforcement
Protect your brand

Shut down infringement at the source.

Engage a patent & trademark investigation to protect your intellectual property.

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